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Walter Pike

Walter Pike
A marketing maven this right brained thinker, writer, speaker, consultant and teacher is able to  bring sense to the fast moving world of technology and marketing.
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Pike's Thinking

PiKE's Thinking ...
  • Cell C and Noahgate. Some lessons.
    Cell C has launched an 'Astroturfing' campaign - some of my thoughts about it.
  • What FIFA has got 100% right, and most other sports 100% wrong.
    There is a massive difference between pro and amateur sport. A distinction lost on most spectators and huge amount of sports administrators. Most spectators and viewers honestly believe that when you are watching Arsenal and Chelsea play football or England play Australia in the ashes that they are watching a...
  • No way should football be ashamed over the Suárez incident.
    PEDRO UGARTE/AFP/Getty Images Luis Suárez saved a certain goal in the World Cup by handling the ball while he stood on the goal line. In the microsecond he had he went with his instinct and prevented the ball going into the net by batting it out with his hands. That...
  • We are going to need artists.
    In a lecture room in Johannesburg on Wednesday, I finished my class with a slide with only strange square image that looked like a haphazardly coloured in chessboard. The title on the slide was “Your class assignment.” For the past 6 days I had been running a workshop with 38...
  • Internet causing newspaper blindness!
    The newspaper industry is doing exactly the wrong thing to ensure its survival. Its a classic case of marketing myopia in a golden age for news.

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Walter's Bio

A marketing maven this right brained thinker, writer, speaker, consultant and teacher is able to  bring sense to the fast moving world of technology and marketing.

Read more...