| The World Changed |
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The world has changed and along with it marketing has changed.
To find something comparable, you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control. The fundamental change has been a shift in power from the company to the customer. Brands can no longer be built by brand mangers alone, brands are built by customers. Your success as a business has always been dependent in the long run by your ability to deliver value. You brands has always built at the customer interface. Your success now depends on how good you are at putting your customer in charge. Customers no longer trust old style interuption marketing, they rely on the recommendations and views of their friends and they are connected in massive networks. They have access to all the information they need, without your help, you can’t edit it, you can’t control it.The ability for customers to connect to each other is greater than ever in history. “A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” This is the world of the longtail, open brands, the wisdom of crowds, the wiki generation, collaboration, blogs, organisational clouds, social networks and digital marketing. To be successful in this new world, just putting your advertising in front of your customers, giving them an opportunity to see doesn’t cut it. This is the world of user generated discontent, customer invented solutions, engagement, trust and transparency. We get this world. We can guide you! |
Walter Pike
A marketing maven this right brained thinker, writer, speaker, consultant and teacher is able to bring sense to the fast moving world of technology and marketing.
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Pike's Thinking
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Walter's Bio
A marketing maven this right brained thinker, writer, speaker, consultant and teacher is able to bring sense to the fast moving world of technology and marketing.
