- Finding stuff and experiences people want.
- Getting it to them.
- Getting them to talk about it.
Your Brand is: What your customers say it is.
In the new world your customers are connected like they never have been before, so they can and will share their thoughts and feelings with their friends who will tell their friends.
Your brand is now what the connected crowd say it is.
So We ListenUsing sophisticated Reputation Management applications we listen to what people are saying about your brand and your competitor's brands.
We UnderstandOur team of experienced strategists understand what is happening, who is saying what, and translate into appropriate responses. This includes helping you develop the experiences and the stuff people want, and helping you empower you staff to deliver that.
We Build CommunitiesWe help you build communities of people who like your stuff. Your fans. Then We Activate your Fans.We use the full set of tools to activate your fans. Whether those are Analogue or Digital.
Our Difference.
We understand that the marketing discipline has changed irrevocably not because the technology has changed the media channels – but because the Technology has changed consumers.
We know how to make sense of brands in an always on, always connected world. |
Marketing has changed. Just like the internet is not television only better as we once thought it would be, the new marketing is not only marketing or advertising only better. Its different.
New marketing is not a fad. Its an adaption to how modern technology has changed the way people interact and how people buy stuff. The internet which ranks as the most important change in communication since the invention of movable type five centuries ago. The former audience is now a publisher, the consumer is now better informed than ever before and able to access all the information required to make a purchase, instantly and cheaply.
In spite of a popular misconception this is also true in South Africa - where around 30% of the population accesses user generated content online on a daily basis, often by mobile phones which are only a different access point or window to the machine called the internet.
Markets have truly become conversations, not only between customers and brands, but between consumers themselves.
We understand TRADITIONAL Marketing and Branding.
Our team lead and coordinated by Walter Pike has a clear understanding of traditional marketing and can understand the issues retarding change in traditional marketing organisations. Walter Pike grew up working for multinational manufacturers, in sales and marketing departments, managing the biggest advertising budgets in the country as well as in the top local and multinational advertising agencies dealing with clients across a broad range of markets
As the Faculty Head: Marketing & Advertising at South Africa's top ad school, he has taught marketing, advertising and strategic brand management at specialisation level to undergraduates. We understand DIGITAL Marketing.Our multidisiplinary team consists of leading experts in traditional digital, mobile and Search Engine Marketing disciplines. Walter Pike is the founder of the first digital marketing academy in the country attached to a registered higher education organisation.
Walter is a well know public speaker on new marketing, the internet, mobile marketing and appears on TV and radio stations frequently.
We know how to make it ALL work together.Your Brand exists only in the minds of your customers. This has always been the case. With our understanding of all the marketing tools that have been used by traditional marketing, advertising and branding agencies and intimate involvement with digital and online we are uniquely positioned to be able to use them all to deliver a truly integrated solution for your brand. Contact us to facilitate the development of your new marketing strategy and to implement a fully integrated marketing program. We know how to put this all together. Click to go to contact form. FREE Introduction to NEW MARKETING.Contact us now for a FREE 30 minute information session which consists of an 18 minute talk titled "The new marketing disconnect" which explains what has changed and what has stayed the same and why every marketer needs to understand what has happened. We will hold a 12 minute Q&A session thereafter. The only provisos are that we will do it once per company, and if we have to fly from Joburg the cost of the air flight is for your account. |
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